Blog

Demystifying Buzzwords Series (Part 1: “Growth Hacking”)

Author: Megesh Vaidun This series will explain a variety of concepts in tech, marketing, product, digital transformation, strategy, and finance to executives & senior managers in a brief format. Growth Hacking 101 Introduction: Recently, it has become nearly impossible for a person to read a marketing article without coming across terms like growth hacking, growth ninja, or growth specialist. So what is growth hacking? In short, Growth Hacking is an experimental mindset of a person Read more…

By Megesh Vaidun, ago

Breaking Down Zoom UX and Features: A Product Manager’s Perspective

Author: Karen Kim Pandemic times are strange indeed. Use cases have changed left and right- most of us are working from home. Many companies scrambled for the 100% remote lifestyle, facing growing pains and even operational existential crises. How could traditionally on-the-ground product teams connect away from brick and mortar (or glass) huddle rooms? With a surge in digital connectivity and workspace platforms to tackle COVID-19, we’re moving towards a new reality where physical meeting spaces Read more…

By Karen Kim, ago

A Product Manager’s Guide to Experimentation

A/B Testing + Product Management Product Managers develop hypotheses on an almost daily basis. It’s a critical part of the job. They develop hypotheses about new features, changes to UX, even the specific copy that best conveys to a customer what the customer should do next.  Many times, however, especially at smaller companies or startups, these changes are simply “rolled out” or deployed to 100% of visitors/users/customers without a second thought. However, this can result Read more…

By Alex Mitchell, ago